Christina Carrington Riley

Living Creativity is at the heart of what I do each and every day -- and sometimes at 2am when I wake up with that great idea for my clients.

Living Collaboratively is how I make each day count for myself and the world around me.

Thirty-five years ago, I worked with a life coach and created a personal mission statement - To create positive and memorable experiences for my family, my friends, co-workers, clients, vendors and my community. It is still the center of my life.

Living Professionally… By directing the Hyatt Hotels & Resorts loyalty program, I created one of the premier frequent travel programs in the industry. In creating the Gold Passport brand; directing new member acquisition efforts, member communications and long term retention campaigns; and developing targeted short term promotions, I led the efforts that generated 25% of the company's revenue during my tenure. My large corporate experience also includes working with McDonald’s in new product marketing. I assisted with the testing and roll out of Extra Value Meals, McDLT, McChicken, Biscuits and Salads.

In addition, I have worked with smaller businesses and nonprofit organizations in marketing and event coordination. As a marketing assistant with real estate agents and a local marketing firm, I have developed email drip campaigns, social media content and website content. I’ve handled marketing and special events for Central DuPage Pastoral Counseling Center, Anima/Glen Ellyn Children’s Choir, Hearts at Home, Canine Companions for Independence Greater Chicagoland Chapter, HOPE Animal Assisted Crisis Response and First Presbyterian Church of Glen Ellyn.

By combining my creative talents, my passion for collaboration and my 40 years of marketing experience, I am able to provide my clients with the personalized attention, marketing ideas and creative execution that will define their brand and grow their business.